Calculate potential advertising costs and returns across different platforms. Plan your marketing budget and estimate ROAS before spending.
Understanding your potential advertising costs and returns is crucial before launching campaigns. This helps set realistic budgets and ROI expectations.
Set realistic ad budgets based on industry benchmarks
Calculate potential returns before spending money
Compare costs across different ad platforms
ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising. A ROAS of 2.0 means you earn $2 for every $1 spent on ads.
A good ROAS for dropshipping typically starts at 2.0, though this varies by product and profit margins. Some successful stores aim for 3.0+ ROAS to ensure profitability.
Results are estimates based on industry averages and benchmarks. Actual results may vary based on factors like ad quality, targeting, and market conditions.
Each platform has its strengths. TikTok often works well for trendy products targeting younger audiences, while Facebook can be better for detailed targeting and professional products.
